- Ubisoft lately held its earnings name
- Ubisoft CEO revealed the corporate’s plans
- These plans embrace improvement of play-to-earn video games
French sport developer and writer Ubisoft has shared its plans to be the important thing participant within the trade relating to creating initiatives primarily based on the play-to-earn idea.
Blockchain expertise and NFTs have begun disrupting the gaming trade. Although Valve beforehand removed blockchain and NFTs on Steam, different platforms like Epic Video games have develop into extra welcoming.
Now it appears like Ubisoft desires to participate within the motion. The corporate didn’t solely spend money on Animoca Manufacturers, a blockchain gaming company, but in addition introduced its plans to combine blockchain expertise into its video video games releasing sooner or later. It’s price noting, nevertheless, that the corporate’s plans stay obscure to at the present time.
Play-to-earn is a hazy idea that permits sport builders to provide away cryptocurrency in alternate for enjoying a sport. Ubisoft Chief Govt Officer Yves Guillemot shared extra about this on the firm’s most up-to-date earnings name.
The manager, who believes blockchain is “very enticing for the long run,” mentioned the corporate is enthusiastic about creating digital economies.
“As you see, this trade is altering commonly with a lot of new revolutions occurring. We think about blockchain a kind of revolutions. It is going to suggest extra play-to-earn that can allow extra gamers to truly earn content material, personal content material, and we predict it will develop the trade rather a lot,” Guillemot mentioned in the course of the earnings call.
“So we now have been working with a lot of small corporations occurring the blockchain, and we’re beginning to have a very good know-how on how we will affect the trade. We wish to be one of many key gamers there,” the CEO added.
The corporate goals to make use of a brand new technique of monetization, which Ubisoft Chief Monetary Officer Frederick Duguet known as play-to-earn.
“[Blockchain] will allow extra play-to-earn that can allow extra gamers to truly earn content material, personal content material, and we predict it will develop the trade rather a lot. We have been working with a lot of small corporations occurring blockchain and we’re beginning to have a very good know-how on the way it can affect the trade, and we wish to be one of many key gamers right here,” Duguet stated.
Unknown to many, Ubisoft has been tinkering with blockchain for years. The corporate’s Strategic Innovation Lab, a division wanting into new expertise like machine studying, AI crypto and blockchain, has been investigating blockchain since 2018.