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LETTER: Impact of street name change will ‘ripple out in all directions’

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December 18, 2021
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LETTER: Impact of street name change will ‘ripple out in all directions’
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‘Council is not only losing your time, as metropolis workers will likely be tasked with altering avenue indicators, directional signage, maps, and all the databases that comprise your avenue deal with.’

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Re: “Council votes for public engagement over metropolis names,” The Gazette, Dec. 8.

You are actually dealing with the dreaded process of notifying events that have to be made conscious of an deal with change. You’ve got listed all of the events that needs to be notified: submit workplace, federal businesses, provincial businesses, utilities, monetary establishments, bank card corporations, streaming companies, reward applications, journal subscriptions, employer, skilled associations, buddies, kin, and plenty of extra.

Your thoughts drifts as you search the Web for the addresses of the notification recipients. You ask your self what you probably did to deserve this onerous process. And then you definately notice you probably did nothing. It was your municipal council that determined to vary your deal with and also you are actually a sufferer of that call.

You notice this affliction extends past losing your time and power as you’ll quickly be out of pocket. You as a taxpayer will likely be saddled with paying for the marketing consultant who proposed the renaming of your avenue. Sure, taxpayers will shell out $325,000 to the marketing consultant who led to your avenue being chosen for a change of title.

Council is not only losing your time, as metropolis workers will likely be tasked with altering avenue indicators, directional signage, maps, and all the databases that comprise your avenue deal with. Town, too, could have a listing of events it should notify of this alteration.

You have been hoping the useless tree in your boulevard or the burned-out avenue lamp on the nook would get replaced by the town. However actually, what’s extra necessary?

The events you might be notifying may even have their workers replace their databases and data. They, too, could have events they need to notify. Some will even ask you to compensate them for the onerous administrative process you might have set upon them. In spite of everything, you possibly can’t count on the submit workplace to redirect your mail without spending a dime.

You see, identical to dropping a stone in a pond, the affect of your avenue title change will ripple out in all instructions.

What crucial led to this necessity? Nicely, the title in your avenue was deemed to be offensive. One in all your councillors was so offended by your avenue’s title it simply needed to be modified. The councillor additionally believed there might be extra offensive avenue names on the market, so they wanted a marketing consultant to assessment each metropolis avenue title so the offensive names might be rid from our neighborhood. No expense or effort is just too nice when you’re attempting to root out offensive avenue names.

We are going to endlessly be grateful to the councillor who initiated this assessment and for spending our time, power, and sources on this pointless and onerous process.

Tom Cooper, St. Albert





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