Crypto.com is becoming a member of forces with Twitch Rivals in a multi-year partnership to deliver the ever-expanding cryptocurrency business to the thriving eSports scene.
The deal will see Crypto.com turn into the first “Official Cryptocurrency Platform Associate” of Twitch Rivals and set up itself as an “Official Advertising and marketing Associate”, which incorporates unique rights, in-stream branded segments, media placement and activations at Twitch occasions.
Crypto.com’s branding and brand will even be seen throughout greater than 250 Twitch Rivals broadcasts annually throughout international territories together with the Asia-pacific area – the place the platform has turn into a advertising associate for Twitch Rivals.
The partnership will probably be rolled out throughout the upcoming Twitch Rivals: Final Problem occasion, which is live from Las Vegas on November 4.
Twitch is the worlds largest eSports streaming platform
The tournaments characteristic a number of high eSports expertise alongside fan-favourite personalities, and embody an array of IRL (in actual life) and on-line competitions and video games.
Kris Marszalek, co-founder and CEO of Crypto.com, spoke of his pleasure on the deal and the crossover of crypto and eSports.
“We’re extraordinarily excited so as to add Twitch Rivals – the house of eSports – to our rising portfolio of the world’s finest manufacturers in sports activities,” he stated.
“With well-over one billion avid gamers world-wide, followers of gaming and eSports are digital natives, for whom cryptocurrency is inevitable.”
Crypto.com has not too long ago ramped up its advertising efforts by establishing Matt Damon as its new poster boy for a marketing campaign highlighting the platform’s ethos in the direction of crypto.