Wednesday, June 29, 2022

Celebrities are embracing NFTs in a big way By Cointelegraph


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The nonfungible token (NFT) market is rising. In response to a brand new report by analytics platform DappRadar, NFT commerce quantity soared previous $10 billion through the third quarter of 2021, a sevenfold enhance from the earlier quarter’s determine. Though a major slice of that motion comes from runaway hits like NBA Prime Shot, CryptoPunks and gaming platform , NFT use instances are quickly proliferating as creators acknowledge their potential.

Within the not-too-distant previous, celebrities eager to revenue from the burgeoning crypto scene had few choices. Largely, they had been restricted to shilling an preliminary coin providing (ICO) or investing their very own cash in a startup they deemed promising. Due to NFTs, nonetheless, they will now leverage their star attraction by releasing sought-after digital collectibles representing, properly, absolutely anything: art work, albums, buying and selling playing cards, or merchandise. These tokenized collectibles can then, in flip, be traded on the open market amongst followers and traders.

Mitch Liu is the co-founder and CEO of Theta Labs. In 2010, Liu co-founded Gameview Studios, one of many earliest free-to-play cell recreation studios finest recognized for its Faucet Fish recreation franchise with almost 100 million downloads. The corporate was acquired by DeNA, a number one Japanese cell gaming firm six months after launch. Previous to that, he co-founded Tapjoy in 2007, a pioneer of cell video promoting, and grew that firm to $100MM in revenues. He holds a BS in Pc Science and Engineering from MIT and an MBA from Stanford Graduate College of Enterprise.