Monday marked the beginning of the TotalEnergies Africa Cup of Nations (AFCON) event — the biggest males’s soccer championship collection in Africa. On the identical time, Binance introduced its official partnership with the Confederation of African Soccer (CAF) in addition to its official sponsorship for the AFCON 2021 event, turning into the primary crypto and blockchain sponsor for the occasion.
Via this sponsorship, Binance may even be selling CAF’s social media content material which is able to embrace the help of the day, help of the week and help of the event. This content material will cowl video games from 5 cities in Cameroon throughout all six venues.
Veron Mosengo-Omba, the final secretary for CAF, was “delighted to welcome Binance as an official sponsor of the AFCON event this 12 months.” Mosengo-Omba stated that he’s optimistic that this partnership will “push African soccer to a brand new degree.”
AFCON 2021 marks the beginning of the African sports activities calendar and can proceed till Feb 6.
Binance’s partnership with CAF is part of an ongoing marketing campaign to supply monetary companies to Africans who they are saying would usually have very restricted entry to banks and different monetary establishments. Up to now, Binance says it has already given over 541,000 Africans entry to free courses on crypto.
Binance’s director for Africa, Emmanuel Babalola, acknowledged: “Soccer is the preferred sport in Africa.” He stated that they hope this sponsorship will additional “corroborate our mission to take crypto mainstream throughout the continent.”