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Binance Becomes Exclusive Cryptocurrency Sponsor of African Cup of Nations

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January 12, 2022
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Binance Becomes Exclusive Cryptocurrency Sponsor of African Cup of Nations
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The world’s largest digital asset buying and selling venue – Binance – introduced it partnered with the Confederation of African Soccer (CAF). In consequence, the corporate turned the official cryptocurrency and blockchain sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) match.

The latter is probably the most important soccer championship on the continent – this 12 months, it’s held from January 9 until February 6, 2022, in Cameroon.

Binance’s African Endeavor

Aside from taking its world model and expertise to African soccer, Binance additionally became the official associate of the Help of the Day / Binance Help of the Week / Binance Help of the Match. The characteristic might be promoted throughout CAF’s social media channels and all six venues in 5 cities in Cameroon.

The match kicked off on Sunday, January 9, when the host nation confronted Burkina Faso. Greater than 160 nations are anticipated to broadcast the championship with a complete viewers of over 300 million as Binance may have its brand displayed on every stadium throughout the matches.

Veron Mosengo-Omba – CAF’s Normal Secretary – believes the cryptocurrency change will join additional with its African customers and the area people following this initiative.

“CAF is able to embrace blockchain-based expertise and its affect on the way forward for African soccer growth. I’m sure that along with Binance, we are able to take African soccer to a brand new stage,” he added.

Yi He – Co-founder and CMO of Binance – reminded that his firm has a mission to grant better entry to monetary companies for the world’s unbanked. As such, Binance has supplied free crypto training courses to over 540,000 Africans since 2020. Based on the chief, Africa has the potential to guide the way forward for the blockchain business.

“We’ll proceed to place in our efforts in pushing the mainstream adoption of crypto in order that extra individuals can perceive crypto and perceive Binance,” Yi He assured.

Crypto Adoption in Africa Is on the Rise

Based on quite a few researches, Africa is the undisputed world champion in cryptocurrency adoption as its progress exceeded 1,200% at one level final 12 months. Furthermore, international locations like Kenya, Nigeria, South Africa, and Tanzania all ranked within the prime 20 of the International Crypto Adoption Index.

It’s attention-grabbing to see why Africans discover digital belongings so enticing. Based on a latest survey, roughly 70% of the native crypto buyers take care of bitcoin or various cash to supply a greater life for his or her households.

Particularly, 48% allocate funds in cryptocurrencies to pay for his or her youngsters’s future academic prices. As compared, 43% do the identical to ascertain a fund to go on to their kin.

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